| | If you haven't noticed, a new Veggie Tales movie is coming out in theaters. Phil Vischer, on his blog (www.philvischer.com) Comments that:
"If you haven't noticed, Universal is really doing a lot to get the
word out. I've heard reports that Pirate movie ads are all over
downtown Chicago and Manhattan on cabs and bus stops. My friend Paul
at Pixar says he passes a Pirates billboard every day driving to work.
Here's a shot someone sent me of a big Pirates billboard on Sunset
Boulevard in Hollywood!"
His immediate next comment simply fascinates me:
"Not bad, eh? I'm not entirely sure how many
conservative Christian families live in downtown Chicago, Manhattan,
San Francisco or Hollywood, but heck, you gotta give 'em an 'A' for
effort!"
I don't know what to do with this world view. I agree with both of Phil's assumptions, but I'm surprised that Phil is aware of his assumptions, and I don't know what they mean to him or other Evangelicals.
Phil assumes that "conservative Christian families" don't live in downtown Chicago, Manhattan, San Francisco, or Hollywood. But why? If this is a common presumption in Evangelical Christianity (it certainly is in Emergent circles), how do Evangelicals understand this idea?
Secondly, Phil assumes not only that Christian families would be the only ones to respond to the billboards, but more specifically "conservative Christian families." What meaning does Phil make out of his creation not appealing to the general public? What meaning does Phil make of his assumption that liberal Christian families aren't on the lookout for Veggie Tales entertainment? Again, I don't disagree with his assumptions, I'm jut not sure what meaning Phil makes of these observations.
I feel like Phil is saying, "They're advertising this film in the centers of power and culture, but real Christians aren't in those places, and only real Christians would want to see this film, woo hoo!"
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| | Posted 1/12/2008 1:18 PM - 79 Views - 2 eProps - 1 Comment
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